Personal data protection policy

Privacy Policy Luna London

Introduction

This privacy policy outlines how Luna London (“site”, “we”, “us”, or “our”) collects, uses, and shares your personal data when you visit or use our services or make a purchase from luna-london.uk (“site”) or communicate with us in relation to the website (collectively referred to as the “services”). The term “you” and “your” refers to you as the user of the services, whether you are a customer, visitor to the website, or another person whose information we collect according to this policy.

Please read this privacy policy carefully.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will publish the revised privacy policy on the site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

We collect personal information from various sources, as outlined below. The information we collect and use depends on how you interact with us.

Beyond the specific uses described below, we may use the information we collect about you to communicate with you, deliver or improve the services, comply with legal obligations, enforce applicable service terms, and protect or defend the services, our rights, and the rights of our users or others.

Types of Personal Information We Collect

Information You Provide Directly to Us

Information you provide directly to us through our services may include:

  • Contact Information: Your name, address, phone number, and email.

  • Order Information: Your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account Information: Your username, password, security questions, and other details used for account security.

  • Customer Support Information: Any details you include in communications with us, such as when you send a message through the services.

Certain features of the services may require you to provide certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interactions with the services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our website and your account, including device details, browser information, network connection data, IP address, and other details regarding your interaction with the services.

Information We Collect From Third Parties

Finally, we may collect information about you from third parties, including from service providers who collect information on our behalf, such as:

  • Companies that support our site and services, such as Shopify.

  • Our payment processors, who collect payment information (e.g., bank account, credit card, or payment card details, billing address) to process your payment and fulfill your orders.

  • When you visit our website, open or click on emails we send you, or interact with our services or ads, we or third parties we collaborate with may automatically collect certain information through online tracking technologies, such as pixels, web beacons, SDKs, third-party libraries, and cookies.

All information we receive from third parties is processed in accordance with this privacy policy.

How We Use Your Personal Information

  • Provision of Products and Services: We use your personal information to provide the services to you, including processing payments, fulfilling orders, sending you notifications related to your account, purchases, returns, exchanges, or other transactions, creating and maintaining your account, arranging delivery, facilitating returns and exchanges, and other functions related to your account. We may also enhance your shopping experience by allowing Shopify to match your account with other Shopify services you choose to use.

  • Marketing and Advertising: We may use your personal information for marketing and campaign-related purposes, such as sending marketing, advertising, and campaign-related communications via email, SMS, or post, and showing you ads for products or services. This may include using your personal information to better tailor the services and advertising on our website and other websites.

  • Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding fraudulent, illegal, or malicious activity. If you choose to use the services and register an account, you are responsible for protecting your login credentials. We highly recommend that you do not share your username, password, or other login details with others. If you believe your account has been compromised, please contact us immediately.

  • Communication and Service Improvement: We use your personal information to provide customer support and improve our services. This is in our legitimate interest to be responsive to you, provide efficient services, and maintain our business relationship with you.

Cookies

As many other websites, we use cookies on our website. For specific details about the cookies we use in connection with operating our store on Shopify, you can visit Shopify's Cookie Policy.

We use cookies to strengthen and enhance our website and services (including to remember your actions and preferences), to run analytics, and to better understand user interaction with our services. We may also allow third parties and service providers to use cookies on our website to better tailor services, products, and advertising on our website and other websites.

Most browsers automatically accept cookies by default, but you can adjust your browser settings to remove or block cookies. Keep in mind that removing or blocking cookies may negatively affect your user experience and prevent certain services, including certain features and general functionality, from working properly.

How We Share Personal Information

Under certain circumstances, we may share your personal information with third parties for contract fulfillment, legitimate purposes, and other reasons under this privacy policy. Such circumstances may include:

  • Sharing with suppliers or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).

  • Sharing with business and marketing partners to deliver services and advertise to you.

  • When you request, authorize, or otherwise consent to our sharing certain information with third parties, such as for shipping products to you, or through your use of social media widgets or login integrations.

  • Sharing with our affiliates or within our corporate group, in our legitimate interest to operate a successful business.

  • In connection with a business transaction, such as a merger or bankruptcy, to comply with legal obligations, enforce service terms, and protect or defend the services, our rights, and the rights of our users or others.

We do not share sensitive personal information without your consent or for the purpose of inferring characteristics about you.