Privacy Policy

Privacy Policy

Last updated: January 20, 2026

Luna London operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Luna London is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or otherwise interact with the Services. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you.

We may collect or process:

  • Contact details (name, billing/shipping address, phone number, email address)

  • Financial information (payment card information, transaction details, payment confirmation)

  • Account information (username, password, preferences)

  • Transaction information (cart activity, purchase history, returns)

  • Communications with us (customer service inquiries, emails)

  • Device information (IP address, browser type, device identifiers)

  • Usage information (how you interact with our website)

Personal Information Sources

We collect personal information:

  • Directly from you

  • Automatically through cookies and similar technologies

  • From service providers

  • From partners or third parties

How We Use Your Personal Information

We may use your information to:

  • Provide, tailor and improve our Services

  • Process payments and fulfill orders

  • Arrange shipping and returns

  • Provide customer support

  • Send marketing communications (you can unsubscribe anytime)

  • Prevent fraud and secure our Services

  • Comply with legal obligations

How We Disclose Personal Information

We may disclose personal information:

  • To Shopify and service providers (payment processors, hosting, fulfillment partners)

  • To marketing partners for advertising

  • To comply with legal obligations

  • In connection with business transactions

Relationship with Shopify

Our store is hosted by Shopify. Shopify may process certain personal information to provide and improve the Services.

You can review Shopify’s Privacy Policy at:
https://www.shopify.com/legal/privacy

You may exercise certain rights regarding data processed by Shopify via:
https://privacy.shopify.com/en

Third-Party Websites and Links

We are not responsible for third-party websites or their privacy practices.

Children's Data

Our Services are not intended for children. We do not knowingly collect personal data from individuals under the age of majority in their jurisdiction.

Security and Retention

We implement reasonable security measures. However, no method of transmission over the internet is 100% secure.

We retain personal information only as long as necessary to:

  • Provide Services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

Your Rights and Choices

Depending on your location (including UK and EU), you may have the right to:

  • Access your data

  • Request deletion

  • Correct inaccurate data

  • Request portability

  • Restrict or object to processing

  • Withdraw consent

To exercise your rights, contact us using the details below.

You also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your data may be transferred outside your country. Where required, we use appropriate safeguards such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

Contact Information

Store Name: Luna London
Business Name: Schram Sales BV
Company Registration Number (KvK): 98655450

Business Address:
Noorderweg 81A
3761EV, Soest
Netherlands

Warehouse Address:
6 Rowley Grove
Birmingham B33 0AS
United Kingdom

Phone: +44 204 538 655
Email: info@luna-london.uk

Customer Service Hours

Monday to Friday: 09:00 – 18:00 (GMT+1 – London Time)

We aim to respond within 24 hours.